Source = Sofitel Hotels In what has been a stellar year of award wins, the Sofitel Gold Coast Broadbeach is now celebrating its biggest achievement for 2011. Last Friday night, the luxurious five-star hotel was announced as the state winner for Meetings and Business Tourism at the illustrious Queensland Tourism Awards held at the Brisbane Convention Centre.This accolade firmly establishes Sofitel Gold Coast Broadbeach as the leading Meetings and Business Tourism venue within Queensland. Sister hotel, the Sofitel Brisbane Central, is also celebrating after being named a finalist in two different awards categories – Meetings and Business Tourism and in the Luxury Accommodation category. 2011 was tipped to be the Gold Coast Convention Centre’s third consecutive year of winning in the Meetings and Business Tourism category, which would have seen the Centre enter the Queensland Tourism Hall of Fame. Instead, the prestigious title was awarded to Sofitel Gold Coast Broadbeach who outshone not only the Gold Coast Convention Centre, but also the likes of Jupiter’s Townsville, Hilton Cairns and O’Reilly’s Lost World Conference Centre.Sofitel Gold Coast Broadbeach General Manager Marcus Hanna says, “We are absolutely thrilled. This is the second year that the hotel has entered the Queensland Tourism Awards under the category of Meetings and Business Tourism. The process of entering and writing the submission is detailed and time consuming and could not have been achieved without the combined effort of the entire team.”In saying that, I believe it is a truly eye-opening process. It allows our business to assess every aspect of our operations. It clearly outlines our strengths and weaknesses and serves as a great snapshot for what we have achieved and how the business will continue to move forward”. In a double gong for Broadbeach, the precinct’s tourism body, Broadbeach Alliance also won the state title for the Festivals and Events category with its 10th Annual Blues on Broadbeach festival. Sofitel Gold Coast Broadbeach has proudly been the home for the 2018 Commonwealth Games Bid delegations. Chosen for its world-class service and facility, Sofitel InspiredMeetings™ delivers personalised service, dedication to detail and allows anticipation of every need.